Let's take ourselves back to 2008: As a newly qualified sales engineer, I accompanied a sales appointment to learn from an experienced salesperson. In this meeting, the salesperson said a very clear „No, dear client, I cannot help you“ to our customer. At that moment, my world stopped making sense!

Ultimately, this sentence marked, on the one hand, the beginning of a long-standing and in-depth customer relationship based on commitment and honesty, and on the other hand, the start of a trustworthy fundamental attitude in my daily customer advisory service.

Back in 2024: The concept of the ‚Trusted Advisor‘ is not just a theoretical model, but a philosophy that guides all topics towards strategy and holistic development.

Positioning oneself as a ‚Trusted Advisor‘ requires not only expertise, but above all trust, integrity and a holistic perspective. It is not merely a strategic decision, but also a commitment to the highest professionalism and ethical conduct.

What did I learn? Consulting means more than just offering solutions – it's a collaborative process based on trust and cooperation. My daily work as a ‚Trusted Advisor‘ has not only helped me to advise more effectively but also to build extremely sustainable relationships with my clients.

Adopting the holistic viewpoint of a ‚Trusted Advisor‘ was not merely a strategic decision, but the very foundation of my consulting philosophy from the outset. A journey that has shown me that true advice is built on trust and partnership.

What models or principles shape your approach to strategic questions and business development? Let's discuss best practices and innovative approaches to consulting together!